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The Baby Boomer Wine News
The Baby Boomer Wine News is the place to be if you are looking for all kinds of interesting perspectives on wine. As a Baby Boomer, I have perspective that coincides with a large chunk of the population. Baby Boomers are consuming wine at a rate that is rising.
Characteristics of a Baby Boomer
Boomers have distinct characteristics that set them apart from the younger generations. These characteristics can often cause friction between the generations. In the 60’s it was called the Generation Gap. Because the Millennials Generation appears to be overtaking the Boomer in total population, these Millennials are referring to Boomers as ‘just wrong’ about many issues.
Some of these identifying characteristics are:
-A Strong Work Ethic: Boomers approach work as a “roll up your sleeves and get at it” attitude. They are not afraid of a hard days’ work.
-Team oriented: They are comfortable with and enjoy a strong sense of community
-Disciplined: Boomers thrive in structure, which likely came from an upbringing in homes that were highly structured and disciplined. They are avid rule followers.
-Goal Oriented: Boomers understand and enjoy the practice of setting goals and working towards their achievement. This applies to both their personal and professional lives.
-Resourceful: Having parents that survived through the Depression helped to create a generation of people who were resourceful. For Boomers, this was a necessity, which then turned them into great problem solvers.
-Mentally Focused: Boomers have extensive attention spans. This allows them to focus on the task at hand, and not be easily distracted.
-Competitive: There is enjoyment in competition for Boomers. This explains the exhilaration felt while climbing to the top of a corporate ladder.
Those Old Guys….
Boomers were at the forefront of the upheaval of the 1960s’ I find it interesting when I observe people in their seventies, poking along in the grey hair with their pants pulled up to their arm pits. They could have been the very people who were Rockin It Out at Woodstock!
And On the Opposite Side
It saddens me to hear that the younger generation refers to Boomers, as Paul Begalas’ “The Worst Generation” article states:
“But the garbage barge just chugs on. As they enter late middle age, the Boomers still can’t grow up. Guys who once dropped acid are now downing Viagra; women who once eschewed lipstick are now getting liposuction. At the risk of feeding their narcissism, I believe it’s time someone stated the simple truth: The Baby Boomers are the most self-centered, self-seeking, self-interested, self-absorbed, self-indulgent, self-aggrandizing generation in American history”
Still the Largest Generation?
For several decades, it has been believed that the Baby Boomers are the largest generation on earth, in terms of numbers. But opposing information has been presented by The Australian, claiming that generation Y demographics are showing that they are bigger than the Boomers.
Baby Boomer Wealth
Boomers are at a stage in their lives where they know what they want and like. They are spending their wealth on sensory experiences, which include travel, and more particularly, food and wine. Millions of Boomers are beginning to enjoy wine and all it offers, as a hobby, an experiment, and a reason to socialize.
Boomers tend to have greater disposable incomes, and that cash is being spent on wine. But not just any wine. Boomers have become more selective and choose premium wines.
Economist and wine makers alike are paying attention to this. They know to follow the money. Wine makers have caught on, so the they raise their prices to the threshold where they know Boomers will not blink. Canadian premium wines average about $30 and bottle. Most Boomers understand, that, to get a good bottle of wine, $30 is about right. They have little difficulty deciding to pay this amount.
The humour that I see in this is that these same people (my cohorts) used to buy the cheapest wine available in their teens! My choice was Bay Duck. We’ve Come a Long Way, Baby!
Boomers make up the largest percent of core wine drinkers, who drink wine several times each week. There is a general rise in Boomers drinking wine for the taste, and a portion who drink wine for the perceived health benefits.
The social aspect of drinking wine, has increased with Boomers. Wine creates a reason to gather with people who they otherwise may not have encountered, and it is enjoyable!
Boomers not only want to enjoy the act of drinking wine, they are also greatly interested in gathering knowledge about the wine and the various accessories that accompany it.
Whatever the reasons, Boomers love their wine!
The Boomer Wine News intends to explore all aspects of wine and present the knowledge Boomers are seeking.
Let’s see what’s up in the world of Wine!
If you have any questions of comments, I welcome them below.
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